Public Relations Counsel

Eaddy Perry & Associates, Inc. provides advising and anticipating management concerning policies, relations, and communications that establishes, as well as maintains, mutually beneficial relationships between an organization and the publics on whom its success and failure depends.  We find common interests to form, build, and continue relationships that foster growth and trends.

Using an omni-channel approach that encompasses public relations, marketing communications, advertising, and social networking, we shape public opinions and actions as it pertains to integrated communications results.  An integrated communications approach allows us to achieve clients’ measurable objectives.  As a result, the client will engage, develop, and establish trust and support in their successful relationships.

Crisis Communication

Whether an immediate, shouldering, or sustained crisis, Eaddy Perry & Associates, Inc. understands the roles and responsibilities of public relations at all phases of a crisis.  Our approach is to mitigate reputational damage, while moving quickly, openly, and effectively.  No matter the triggering event, normality in function is key when providing counsel.  We never back down, but deal with a crisis head on.

Additionally, crisis management is reactionary, and we encourage our clients to be proactive.  We provide issues and risk management where we can constantly use environmental scanning to foresee problems, foretell threats, minimize risks, seize opportunities, resolve problems, and ultimately prevent crises.

 

Branding

It all starts with the purpose, the values, and the promise.  Working with our clients, Eaddy Perry & Associates, Inc. is charged with presenting a strategic physical and emotional tie publics may have to a name, logo, visual identity or message – – BRAND.  It is our job to provide a balance by capturing the true beliefs of our clients and making them quickly identifiable, giving publics a reason to choose them over their competitors.  Quality, social consciousness, and responsibility are keys in communicating reputation and goodwill values.

We ensure brands are aligned with their promise to their publics to solidify their perception.  Understanding this, Eaddy Perry & Associates, Inc. is dedicated to coordinating strategies that promote positive action, add to the bottom line, and set market position.

Event Production/Management

With a host of ideas for celebrations, education, promotion, and/or commemoration events, Eaddy Perry & Associates, Inc. will coordinate the event thoroughly by seeing the event through from start to finish, starting with a theme and ending with an assessment.  Because time is ultimately a commodity, our expertise of giving the planning the attention it deserves allows our clients to maximize theirs.

Corporate and/or social, we will see that you get what you want and need to make sure your event is a memorable one. Not limited to design, organization, coordination, activations, and evaluation, we will handle it. Working with our given budget in a timely manner, while paying attention to the details, is our approach.  Just leave it to us!

Our Capabilities

Eaddy Perry & Associates, Inc. is organized to serve clients’ interests efficiently and consistently.  There is a high level of cooperation in meeting specialized needs and achieving clients’ objectives.  We provide special expertise to our clients – individuals, organizations, or corporations –  for a variety of needs, opportunities, and challenges.  In addition to providing input on specific situations or concepts, we regularly monitor events that may impact the client to provide proactive information.  We are anticipators, objective problem solvers, and strategic planners.  Our capabilities that allow us to do this are as follows:

  • Media Relations
  • Community Relations
  • Employee Relations
  • Public Affairs/Government Relations
  • Seminars & Speaking Engagements
  • Social Media Solutions
  • Content Creation & Strategy
  • Product Launches
  • Media Training
  • Research
  • Film/Television Publicity
  • Literary/Music/Art Publicity
  • Entertainment/Sport Publicity
  • Marketing Communications/Newsjacking
  • Talent Relations
  • Celebrity/Influencer Activations
  • Corporate Social Responsibility Counsel